The Weeknd Drops H&M Following Racist Ad

You know what’s not cool? Racism. That we needed to type that says a lot about the state of things in the world.

On Monday morning (January 8), The Weeknd announced that he would no longer be working with the clothing brand H&M. This comes after a horrible clothing campaign which shows a young African American kid in a green hoodie that reads, “Coolest Monkey in the Jungle.” Yeah, this is real. What the absolute fuck is wrong with people?

The split was announced on Twitter with a statement that reads:

“Woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with H&M anymore”

H&M responded to Pitchfork with the following:

“We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”

Questlove rang in on the horrific incident:

“I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?”

The original post can be found below.

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